Ashton Blakey Vintage Watches Your best resource on the web for purchasing Vintage Rolex and other fine watches.
.jpg)
History: Hans Wilsdorf registered the trademark name "Rolex" in La Chaux-de-Fonds, Switzerland, in 1908, using the company name Rolex registered on 15 November 1915. The word was simply made up, Wilsdorf was said to want his watch brand's name to be easily pronounceable. One story, which was never confirmed by Wilsdorf, is that the word "Rolex" came from the French phrase horlogerie exquise, meaning exquisite clockwork. Another story claims that Wilsdorf was riding a bus when he realized that "rolex" was the sound a watch made while being wound, In the book The Best of Time Rolex Wrist Watches by J.Hess & J. Dowling the 